Alisha Bhojwani is a Sydney-based digital strategist and content specialist. When she's not reminding her friends to wear SPF, you can find her drenching her face in Vitamin C and consuming copious amounts of peanut butter. You can find her on Instagram here @lishyglows. 

Body + Soul: Acupuncture may be enjoying it's time in the spotlight at the moment thanks to the likes of goop founder Gwyneth Paltrow and fashion designer Norma Kamali singing its age-defying praises, but the traditional Chinese medicine (TCM) method has been used for thousands of years to treat a myriad of health concerns - from pain relief to menopause to IBS. Read more about how do ear seeds work!

Goop: When we’re on-site at an In goop Health summit, there’s one walk-up activation we make sure to hit before the day is out: ear seeds. Once applied, they look like a constellation of small earrings—but they’re actually strategically placed teeny beads based in the tradition of auricular acupuncture. 

Are 'ear seeds' the acupuncture accessory we need to hack our health?  

Featured in Beaute Industries magazine, edition 6,  February 2021 edit (pg. 12). 

 The National Acupuncture Detoxification Association (NADA) protocol is a unique form of acupuncture. It specifically targets behavioral health, including addictions and co-occurring disorders. The predetermined points on the ear are sympathetic, Shen Men, kidney, liver, and lung points. These points have been shown to produce neurophysiologic, biochemical, endocrine, emotional, and cognitive effects. The NADA protocol is shown to reduce craving and withdrawal symptoms associated with addictive substance use. 

Image comparing a normal ear to the ear of a patient with COVID-19. Observation that the entire area between the tragus and the ascending branch of the helix was involved in all of the patients who had COVID-19....